Facebook Instant Article is a Web Document, written in Standardized Markup Language (e.g., XML). It opens faster than a simple webpage. It can customize the publisher according to its Web article. That is, the formatting that is in the Web version of that article can be done in the same format as well in the Formatting Instant Article. For this, Style Create is done separately on Facebook.
Any Webpage can be changed in an Instant Article. It does not have to be written separately. The content (Post, Article) is on a webpage. All content is also there in an instant article.
Facebook Instant Article Features –
The biggest feature of the Instant Article is its Loading Speed, which makes it different from a simple webpage. Apart from this, it has many features. Which we have mentioned below. These features have been written for both readers and publishers. Because Instant Article is useful only for both.
1. Fast Loading –
As we have mentioned above, the Instant Article is about 10 times faster than a normal webpage. Where it takes about 7 seconds to load a Normal Webpage. The Instant Article Mobile Phone is opened in approximately 1 second. That’s why it’s the choice of both the publisher and the reader.
2. More combinations – More Interactive
Instant Article opens fast That’s why the reader likes it. And more than that. And he likes to share it as well as share it with his friends. According to Facebook, Instant Articles is shared 30% more than an ordinary post.
3. Clean and Readable –
In addition to the content in a Webpage, other features of Website / Blog are also loaded. E.g., Contact Form, Related Posts, Advertisements, etc. The user has a lot of difficulties reading the original content. But, in an Instant article nothing is more than just the original content. That’s why Instant Article is more clean and readable. What more than a reader needs? Perhaps that’s why 20% more Instant Articles are read than Facebook Post.
4. Just For Mobile Phone – Only for Mobile
The Instant Article can be read-only on Facebook’s Mobile App. Because Instant Articles are built for mobile phones only. This feature is available for Android and iOS
Formatting of Instant Articles can be done separately. That’s why a publisher can style Instant Articles (similarly) according to their Website / Blog Post. Font, Font Size, Color are used on a webpage. The same style can only be made for Instant Article. With this, the publisher maintains the identity of his brand. And the readers also feel connected to their favorite brand.
6. Advertising – Advertisements
There is also a goal of lighting money besides giving knowledge/information. After all, he is working hard for this. That’s why publishers show ads in the middle of a webpage. Similarly, advertisements can also be shown in Instant Articles. For this, you can use Facebook Ads or other Third Party Ads. And change your hard work into money. 100% of the ads shown in Instant Articles will be of the light. If he has shown ads from Facebook, then he will have to give up about 30% of revenue to Facebook.
The way a webpage is tracked is done. In the same way, Instant Articles can also be tracked. For this, they provide insights for each Instant article just like Facebook Post. In addition, you can use Google Analytics to track instant articles like any other Third-Party Tools.
What To Need To Publish Instant Articles?
You will need some things to create an instant article on any webpage. Which you might already have available We have told below the essential things for the Instant Article. You also check your things. Find out if you have it and what do you want?
1. A Website or Blog
The most important thing that you need for Instant Article is a website or a blog. You must have a Website or Blog to Publish the Instant Article. Because this will give content to your Instant Article. A Webpage / Post is a transfer only in Instant Article.
2. Facebook Page
You want to change the content of the website/blog in the Instant Article. It should also have a Facebook Page Which you will have Yes, of course, keep in mind that the page you want to connect to Website / Blog. This page should be your Admin Role. So if you do not have Admin Role, first set up your Admin Role. Only then will you be able to connect this page.
3. Facebook Pages Manager App
As you know Instant Articles are designed for mobile phones. That’s why you should have Facebook’s Pages Manager App. You can manage all Facebook pages by this. The webpage you submitted for Instant Article has been submitted. You can see them by it. You can already see it in the same way as Instant Articles Publish. That is, you will be able to see the Preview before publishing the Instant Article. That’s why this app should have you
4. Some Sample Articles
If you have just started blogging, and your blog is new. So you must have around 5 posts. Facebook reviews your content before approving the publishing of your Instant Articles. For which he has submitted to you for at least 5 Articles Review. You get the approval of Instant Article only after reviewing these sample articles.
5. Tech Knowledge
Last but important. You also have some basic technical knowledge. Well, I do not want to write about it. But nowadays, blogging has become so easy that you can also be blogging without the knowledge of technology. That’s why people who are new. Some things for them may be a headache. Because in the process of setting up Instant Article you have to do some work that you have not done yet. So this paragraph has to be typed. You should have some knowledge about installing HTML, RSS Feed, Plugin, etc.
How to Facebook Instant Article Setup?
Setting up the Facebook Instant Article is a very big process. Therefore, publishing it in text form is not possible here. So we are providing you the videos below to do this work. Through which you can complete the set of Facebook Instant Articles on your blog.
What have you learned?
In this tutorial, we have given you full information about the Facebook Instant Article. What is an Instant Article? And how do Facebook Instant Article Setup? We hope this tutorial will be useful to you.